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IFF launches global certification and traceability system Furmark

03
Sep '21

Pic: Furmark

International Fur Federation (IFF) along with LVMH Group, the world's largest luxury goods conglomerate, and other key brands, has developed a global certification and traceability system Furmark, that guarantees animal welfare and environmental standards. Furmark-certified products have a unique alphanumeric label code that provides full traceability details.

“Customers now have the green light to buy and wear natural fur with total confidence with the launch of Furmark. In the biggest industry shakeup to date, the fur trade is transforming the way it processes natural fur through its supply chain,” the company stated in a press release.

“Furmark will change how fur is seen and open up fur to a whole new market and audience: it answers the unfounded accusations of those opposed to fur. The sector, industry leaders, scientists, sustainability leads, and welfare experts have come together to agree a set of recognised standards—based on science, independent inspection, and transparency—and a global labelling regime that is set to modernise natural fur,” the statement further added.

Furmark certification means consistent standards across the supply chain: it only incorporates wild or farm-raised natural fur from the leading animal welfare programmes (including the first animal welfare programme to be promoted through the European Commission's Self-Regulation and Co-Regulation Initiative, WelFur) sold through the auction system.

“Each animal welfare and sustainability programme have a detailed, independently-developed, and science-based protocol or standard. The respective programmes are then subject to third-party assessment and certified by a recognised certification body. Strict, active enforcement is ensured via visits and assessments: those that do not meet standards are excluded from the certification programme and the Furmark system,” the UK-based trade body said.

“This is a game changer: if people had doubts about buying or wearing natural fur, then they have been answered with Furmark,” Mark Oaten, CEO at IFF, said in the release. “Our centuries-old trade is undergoing its most significant transformation to date; traceable, sustainable products represent the real alternative to 'fast fashion.' Furmark delivers global, recognised standards, directly to the consumer.”

Fibre2Fashion News Desk (JL)

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