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Intertexile Shanghai introduces new platform for digital services

05
Oct '21

Pic: Intertextile Shanghai Apparel Fabrics

Fairgoers can now access all of Intertextile’s digital services, including live-streaming and online business matching features, using one centralised platform, the Intertextile Hub. The participants can virtually attend the Autumn Editions of Intertextile Shanghai Apparel Fabrics, Intertextile Shanghai Home Textiles and Yarn Expo starting from October 9.

The Intertextile Hub will bring together all of the fair’s digital tools to enhance efficiency and user-experience for online buyers and exhibitors. The virtual participants can live-stream exhibitor interviews taking place onsite, along with fringe programme sessions, including forums and product presentations. They can also access Connect Plus, the fair’s online business matching platform, the fair’s interactive sourcing platform and more, fair organiser Messe Frankfurt said in a press release.

Throughout the three-day fair, a number of exhibitor interviews will be live streamed to provide an insight to the onsite action. The interviews will be categorised, giving specific feedback from individual product zones and pavilions. The programme can be accessed via the Intertextile Hub.

The four key themes that construct the backbone of the fringe programme are Design and Trends, Technology and Solutions, Sustainability Issues and, Market Information and Business Strategies. Across eight themed forums and 30 seminar sessions, industry professionals and exhibitors will use their expertise to provide exclusive insights into developments within the textile industry.

At the event, internationally renowned industry specialists will offer various seminars and panel discussions to reveal A/W 2022–23 fabric and colour trends. There will be seminars introducing the latest sustainable trends, standards and regulations updates. And, forums will explore the innovation of industry design, the development of sustainable fashion, the contribution of sustainable materials in a circular economy and the latest sustainable technology. Further, two key forums will be led by industry experts to discuss the latest developments in e-commerce and dual circulation.

Fibre2Fashion News Desk (RR)

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