Rajesh Pratap Singh launches Carbon Zero Tencel fibres at LFW India

In addition to having a higher environmental value, the Carbon zero Tencel fibres feature the functional benefits of standard Tencel fibres including gentleness on the skin, long-lasting softness, silky smoothness, enhanced breathability and colour retention. These fibres are certified as CarbonNeutral and Lenzing’s key initiative towards its goal of reaching net zero carbon emissions by 2050, according to a press release.

The colourful and sustainable collection The Master’s Words paid tribute to the late Satya Paul who passed away earlier this year. For women, the collection features summer sheaths, minis, jackets with bralettes and pants, dresses, draped skirts, tunics; shirt waisted dresses, hoodies and joggers. Kaftans, knee length coats, a trench version, pinafores, togas, halters, jumpsuits and biker’s jackets added more options. The brand’s core – the sari also added to the traditional flavour of the collection. Setting a firm trend were the leggings and tights in multi colours that appeared constantly for all women’s wear.

Men’s suits, Tees, shirts and trousers vied for the colour card with the women’s wear collection; giving the male dresser bright, sartorial options for the coming season.

“This collection is a burst of optimism at a time of global volatility. ‘The Master's Words’ threads together the past and present in 2021, where we take this journey to the next level by prioritizing sustainable design, as we work with cleaner fabrics that are gentle on the earth. Several of the dresses, trousers, and shirts in this collection are made with Carbon Zero Tencel, a sustainable fibre produced by Lenzing. Entirely biodegradable, it’s only residue is water that regenerates the earth,” Rajesh Pratap Singh said in a press release.

“We are delighted to engage with like-minded partners, Satya Paul and Rajesh Pratap Singh to introduce first Indian collection made from Carbon zero Tencel fibre, a revolutionary product that offers an all-new level of eco-friendly selection to consumers with a third-party verifiable label. We are pleased to see these fibers being transformed into impressive line of outfits by Rajesh Pratap Singh,” Avinash Mane, commercial director, South Asia, Lenzing Group, said.

“The last couple of years have made it imperative that each one of us need to evaluate the impact our choices have on the environment. The Indian fashion industry too is embracing sustainability and responding to consumers’ demand for greater transparency. At Lenzing, we believe that together we can pave the way to a greener future for the fashion industry, by embracing the opportunity to fulfil consumers' demand, who have been longing for fashion item that is good for them and the Earth, too,” explained Mane.

Fibre2Fashion News Desk (RR)